Advest MediaRecent projects
Recent work
Recent work.
Hiranandani x Krisala Phase 4, Hinjewadi · Lodha, Wakad · Pune
Real estate video ads from recent client work. Tap "Sound off" to listen.
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How lead quality is built
Lead quality is decided before the first rupee is spent.
Five places decide it.
Buyer research
Who buys here, what they compare it with, what stops them. The answers shape every script. With several mandates, research also picks the project ads can sell.
StrategistsScripting
20 to 30 scripts, each written for one buyer. The creative does the targeting. Location is the only audience setting.
CopywritersCreative testing
AI video ads put 20 to 30 angles live, not 2 or 3. On one project, 6 of 32 videos brought zero leads. The top 20% brought 63% of the leads. Budget follows the winners.
AI + ad teamQualification
Instant forms with 2 or more questions that sort buyers from browsers. Short enough to finish. Pointed enough to filter.
Ad teamRouting
A CRM set up so each lead reaches your team right away, while the buyer still remembers the form.
Your sales teamOne past result
One channel partner. Under 6 months. The numbers.
Past result. The full numbers are shown on the strategy call.
Brokerage calculator
Run your own numbers.
Set your spend, cost per lead and booking rate. Every result is an estimate from those inputs.
Estimated brokerage
These numbers are estimates from the inputs you set. Cost per lead comes from one project's past 30 days. Brokerage per booking comes from one channel partner's past result. The other inputs are assumptions you can change. This is not a guarantee. We do not promise any number of leads, bookings or revenue.
Check My Numbers on a CallThe team
Senior people. AI as the tool.
AI handles the volume
- Research drafts
- Script variants
- Video production
People handle the judgement
- Which buyer to chase
- Which script goes live
- Which ad gets the budget
The team making those calls has 7+ years in the industry.
Who it is for
Built for teams already spending.
Developers selling a project anywhere in India. Channel partners and brokers running their own ads. Mandate firms with a sales team on the phones. Rs 3 lakh or more a month on ads, today. Judged on bookings, not lead count.
First-time advertisers.
Questions
Questions from the call.
We tried Meta. The leads are junk.
Junk is usually made in the ad, not by Meta. A vague video pulls vague clicks. A video written for one buyer, plus a form with 2 or more questions, screens out browsers before your team dials.
Every agency says this.
Fair. Ask any agency for one result with the spend attached. Here is one: a channel partner, Rs 5 lakh in total ad spend, 28 bookings, under 6 months. The full numbers are shown on the call.
Our market is different.
It is. That is why targeting stays on location and the scripts do the rest: 20 to 30 of them, written for your project and your buyer.
We need more leads, not better ones.
More leads who never pick up means more dials for the same bookings. Filtering at the ad and the form saves your team that time. The number that matters is bookings: one channel partner got 28 in under 6 months, from Rs 5 lakh in total ad spend.
How fast can we start?
Ads go live 2 days after the strategy call. In those 2 days: buyer research, the first scripts, video production, form and CRM setup. More scripts follow as testing runs.
Will you guarantee a cost per lead or bookings?
No. Anyone who guarantees bookings before seeing the project is guessing. What you get instead: past numbers shown in full, 20 to 30 ads tested, and budget moved to what works.
Book a call
Book a 30-minute strategy call.
Pick a slot that suits you. The call is booked straight into the calendar.
Strategy call
30 minutes. Pick any open slot.
- Your current ads and lead quality
- Where weak leads come from
- Your numbers in the calculator, checked live
Opens cal.com/marathe/30min in a new tab.